From sluggish to lightning-fast.
An Astro rebuild that tripled organic traffic, hit a perfect PageSpeed score, and turned Roof Rescue USA's website into a real lead generation machine.
A solid business held back by
a sluggish website.
Roof Rescue USA has been the go-to roofing company in Idaho Falls for years. Solid reputation. Skilled crews. Customers who loved them.
But their website was costing them leads every single day.
Mobile performance scored 47. On the device where most homeowners search for roofers after a storm. Pages loaded slowly, shifted around as they rendered, and the site architecture made it nearly impossible to scale content without breaking things.
- 47 mobile PageSpeed, killing conversions on the devices people actually use
- No scalable structure, adding new service/location pages meant more technical debt
- Organic visibility plateaued, stuck around 300 monthly visitors from search
- Layout shift issues, pages jumped around while loading, frustrating visitors
Performance-first rebuild,
zero compromise.
We didn't just redesign the site. We rebuilt it from the ground up with one goal: speed that converts.
Astro Architecture
Zero JavaScript by default. Pages ship as pure HTML + CSS, loading instantly on any device. Interactive components hydrate only when needed.
Smart Asset Loading
Modern image formats, proper sizing, lazy loading with blur placeholders. Every byte justified, nothing wasted.
SEO Architecture
Clean URL structure for services and locations. Internal linking that supports money pages. Content silos that Google understands.
Security Hardening
Proper security headers, CSP policies, and baseline hardening. Professional trust signals that matter for service businesses.
Layout Stability
Zero cumulative layout shift. Pages render exactly where they should from the first paint. No jumping, no frustration.
Scalable Foundation
Component-based architecture that grows with the business. Add new locations and services without performance regression.
PageSpeed transformation.
Before & after.
Real data from Google PageSpeed Insights. No cherry-picking.
A+ security grade.
When someone's about to hand over thousands of dollars for a roof, they need to trust you. A secure website is the bare minimum, and we went beyond that.
- Web Software Security, No issues found
- GDPR Compliance, No issues found
- PCI DSS Compliance, No issues found
- HTTP Headers Security, No issues found
- Content Security Policy, No major issues
Organic traffic
tripled in 6 months.
The combination of technical performance and SEO architecture created compounding organic growth.
Compounding
the results.
The foundation is set. Now we scale.
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We build fast, search-ready sites for service businesses. No agency fog machine. Just sites that load and rank.