105+ pages, fully bilingual
Practice pages, city pages, location x practice pages, attorney pages, case results, reviews, blog, and legal pages in English and Spanish.
← Our Work Legal · Bilingual SEO · Care Plan · 2026
From legacy attorney site to a modern legal marketing machine.
Browning Law had the credentials. The website did not show them. We rebuilt the full platform so the site finally matched the attorney behind it.
105+Bilingual routes
49Location x practice pages
5Cities in Eastern Idaho
114+Jury trials featured
The before
The firm had the record. The site did not show it.
Browning Law came in with a dated attorney site. It had limited pages, no SEO system, no bilingual support, no schema, weak tracking, and no reliable lead routing.
That gap mattered. Allen Browning brings 40+ years in court, 114+ jury trials, and a record setting $1.8M verdict. The website looked generic and undersold all of it.
What was missing
- No bilingual architecture
- No location + practice SEO pages
- No structured data system
- No analytics pipeline for lead attribution
- No form routing by practice area
- No modern CMS workflow
What we built
Rebuilt from scratch, with full marketing infrastructure.
Astro SSR on Vercel, custom design system, Sanity CMS, tracking stack, lead routing, and security controls from day one.
49 localized SEO pages
Every city and practice combination has unique content, localized URLs, hreflang, and schema built for local search visibility.
Lead routing by practice area
Forms route to the right inbox. Turnstile protects submissions. Discord webhooks report delivery, issues, and failures in real time.
E-E-A-T content system
We built the narrative around Allen's real trial record and verdict history across hero content, service pages, FAQ, and schema.
Performance architecture
Cloudinary transforms, responsive picture sources, lazy loading, high priority hero assets, and minimal render blocking resources.
CMS and editorial flow
Sanity Studio powers bilingual blog, practice content, service areas, FAQ, SEO metadata, and submission records with drafts and publish flow.
Authority strategy
Built around Allen Browning's real record, not generic lawyer copy.
Experience
40+ years since 1983, plus 78 years combined firm experience integrated across hero, FAQs, and core practice pages.
Expertise
114+ jury trials, $1.8M jury verdict, and University of Idaho lecture credentials positioned where prospects actually read.
Authority
Named verdicts, forum memberships, and peer-review references turned into structured credibility signals.
Trust
Reviews, BBB A+, testimonials, clear fee language, and consultation options on key decision pages.
See it live
Built to perform. See how it moves.
Scroll recordings of the live site and real PageSpeed numbers from Google.
Homepage scroll
Criminal Defense page
Google PageSpeed Insights
Before vs after
From basic brochure site to full legal growth platform.
MetricBeforeAfter
Total pages BeforeHandful of pages After105+ bilingual routes
Languages BeforeEnglish only AfterEnglish + Spanish with hreflang
SEO landing pages Before0 After49 city x practice routes
Structured data BeforeNone AfterJSON-LD across key page types
Analytics BeforeBasic or none AfterGTM, GA4, Search Console, Ahrefs, conversion events
Lead handling BeforeSingle inbox form AfterPractice routing, Turnstile, Discord monitoring
Media delivery BeforeUnoptimized AfterCloudinary auto format and responsive sizing
Security baseline BeforeMinimal AfterCSP, HSTS, security headers, origin validation
Domain setup BeforeLegacy domain AfterClean migration to browninglawidaho.com
CMS BeforeNone AfterSanity Studio with bilingual publishing
Stack
Production stack, no shortcuts.
Astro SSR, Vercel, Sanity CMS, Cloudflare DNS and Turnstile, Tailwind, Cloudinary, GTM, GA4, Resend, Discord webhooks, TypeScript, Zod.
Astro SSRVercelSanityCloudflareTurnstileTailwindCloudinaryGTMGA4ResendDiscordTypeScriptZod
More case studies
Keep exploring real project outcomes.
Takeaway
They did not need just another redesign. They needed a legal marketing asset.
Now Browning Law can capture leads in two languages, route each inquiry correctly, track conversions, and compete across local search at speed. Built and maintained under the Outrun Studio care plan.