Paid search that earns the click.
Google Ads management is the unglamorous work of setup, keywords, ad copy, conversion tracking, landing pages, and weekly cleanup so pay-per-click spend is not wasted. You pay Google for the clicks. We run the Google Ads account.
- Setting a Google Ads campaign live with no conversion tracking
- Treating impressions as the win when you asked for customers
- Broad national web design Search for a local shop
- Buying clicks for a service you cannot fulfill this month
- Campaign setup and structure that matches how you sell
- Initial keyword research, negative keywords, and ad copy you can stand behind
- Conversion tracking and a landing page experience that matches the ad
- Campaign optimization and a monthly report that says what moved, including cost per click when it matters
Google Ads management
for local businesses.
The Growth website plan already includes management of one Google search campaign, up to $3,000 a month in managed spend, with a $15 a day minimum. You still pay Google for clicks. Google Ads management pricing for a standalone retainer gets quoted on a call.
Google Ads campaigns
Business goals, geos, advertising budget, and a Search Network structure you can still understand in six months. No mystery Google Ads campaigns named after a freelancer’s nickname.
- Search campaign architecture
- Campaign targeting and schedule settings
- Budgets you chose, written down
- Shared access under your Google Ads accounts
Keyword research
The phrases people type before they hire. Plus the junk we block with negative keywords so you do not buy “free” and “DIY” traffic.
- Core service terms
- Negative keywords from day one
- Match types with a reason
- Search terms report, not set-and-forget
Ad copy and ad relevance
Headlines and descriptions that tell the truth about the offer. Ad relevance and landing page experience feed quality score, which affects cost per click and position. RSA tests with a written note, not copy for show.
- Offer and proof in the copy
- Sitelinks that match the website
- No invented reviews in ads
- Disapproved ads fixed, not ignored
Conversion tracking
Form submissions, bookings, and calls when those are the real win. GTM on paid landings so Google Analytics and the ads account can see the click. We track the conversion you actually want.
- Form and booking events
- Call conversions when that is the real win
- gclid kept through the form
- You own the analytics. Nothing is hidden from you
Landing page experience
The ad should open on a landing page that matches the offer. That match helps conversion rates and quality score. We build those on the same website system when the current page cannot convert.
- Message match from ad to page
- Fast, crawlable landings
- Clear next step, usually a form or Cal booking
- Noindex on ads-only /lp/ URLs when they are paid-only
Campaign optimization
Weekly query cleanup, bid strategies with a reason, and monthly reports a shop owner can read without a glossary. We track performance against the leads you wanted, not a vanity click-through rate.
- Search term pruning
- Ad testing with a written note
- Budget pacing
- Customized reports in plain language
Campaign management
starts with tracking.
A paid ad campaign without conversion tracking wastes the budget. We would rather delay launch a few days than start without knowing which clicks turn into leads. Search can start serving quickly. That is not the same as a useful lead.
Google Ads accounts and tracking
Confirm access, conversion actions, and where the click should land. Fix the form or booking path if it drops gclid. Google Ads Editor is fine for bulk edits. The account still has to be yours.
Build search campaigns
Relevant keywords, ads, geos, advertising budget. QA on desktop and phone before anything spends real money. Shopping campaigns and dynamic remarketing wait until Search is producing leads.
Campaign optimization every week
Cut waste, test copy, move budget toward queries that produce new customers you would actually want to call back. Cost per conversion is the number that matters, not a screenshot of impressions.
Growth website plans include management of one search campaign. Standalone Ads retainers are quoted on a call until a public price is published.
Ads, SEO,
and the site.
Google Ads management pricing.
What is included in Google Ads management?
Google Ads management involves setup, keyword research, ad copy, conversion tracking, landing page direction, campaign optimization, and reporting for local businesses and other service businesses. That is ads management. Ad spending and cost per click are separate. You pay Google.
Is Google Ads included in a website plan?
Growth includes management of one Google search campaign, for up to $3,000 a month in managed ad spend, with a $15 a day minimum. The Growth price covers management. It does not cover clicks. Details live on the website subscription page.
How much is Google Ads management pricing on a standalone retainer?
Quote it on a call. We will not invent a public price here. Budget size, campaign types, and industry competition change the work. If you already have ad spending and a Google Ads account, bring the login and last 30 days of results.
Do you run nationwide generic web design Search?
No. Local service campaigns stay local. Ads-only landing pages stay noindex. We do not buy the entire country for a phrase you cannot serve.
Will you bid for phone calls as the main conversion?
Yes, if that is how you take work. Forms and booked calls still count. We set the conversion to match the win you named, not a metric we prefer.
Make the budget
buy real leads.
Book 30 minutes. Bring your Google Ads login if you have one, or the services you want to advertise. We will say whether Search is even the right channel.