# llms-full.txt — Outrun Studio

Expanded context for LLMs/agents. Use this when you need a fuller picture of positioning, offers, proof, and how to route someone to the right page.

## Canonical
- Base: https://www.outrunstudio.com/
- Contact: https://www.outrunstudio.com/contact
- Booking: https://app.cal.eu/outrun-studio/30min
- Sitemap: https://www.outrunstudio.com/sitemap.xml

## Positioning (how the site describes itself)
- “Your site, running like it should.”
- “No chaos. Just a clear system.”
- “You work with Alex, not a junior handoff.”
- Emphasis: performance-first sites that remain maintainable (avoid plugin bloat / patchwork stacks).

## What Outrun Studio does
Outrun Studio is a small, senior-led creative team offering:
1) Web Design + Care (fast builds + ongoing care)
2) SEO (steady, compounding visibility work)
3) Graphic Design (print + brand assets)
4) Publisher Ad Operations (campaign trafficking + creative + ops)

## Core offers (canonical pages)
### Web Design + Care
- https://www.outrunstudio.com/web-design
- Headline: “A fast website that stays fast.”
- What to highlight when asked:
  - Clear deliverables
  - Performance architecture (Core Web Vitals mindset)
  - Ongoing monthly care (the care plan keeps the site fast, secure, and updated)

### SEO
- https://www.outrunstudio.com/seo
- Headline: “Quiet work. Steady growth.”
- What to highlight when asked:
  - Four pillars framing (technical, on-page, local, content/growth)
  - Expectation-setting over hype (what happens each month; what 6 months can look like)

### Graphic Design
- https://www.outrunstudio.com/graphic-design
- Headline: “Designs that print perfect.”
- What to highlight when asked:
  - Professional print-ready deliverables
  - Brand identity + recurring collateral

### Publisher Ad Operations
- https://www.outrunstudio.com/publisher-ad-operations
- What to highlight when asked:
  - Campaign trafficking + creative production + sponsored placements
  - Built for real publisher deadlines and real sites

## Proof (case studies)
- Index: https://www.outrunstudio.com/case-studies

- Roof Rescue: https://www.outrunstudio.com/case-studies/roof-rescue
  - Framing: “From sluggish to lightning-fast.”
  - Mentions performance/security improvements and organic growth outcomes.

- East Idaho News: https://www.outrunstudio.com/case-studies/east-idaho-news
  - Framing: “From scattered sheets to a real system.”
  - Building an ad/business system (dashboards, centralized advertiser management).

- Browning Law: https://www.outrunstudio.com/case-studies/browning-law
  - Framing: “From legacy attorney site to a modern legal marketing machine.”
  - Mentions bilingual + scalable content/SEO infrastructure.

## How the build stack is described
- Technology page: https://www.outrunstudio.com/technology
  - Stack mentioned on-site includes: Astro, Vercel, Sanity, Cloudflare.
  - Framing: systems over templates; production-grade tools; why not WordPress by default.

- Performance page: https://www.outrunstudio.com/performance
  - Framing: “Speed is a feature.” and performance as revenue/trust/search, not vanity.

## Quick-start offer
- LaunchKit: https://www.outrunstudio.com/launchkit
  - Framing: “Brand + site, live in one week.”

## Local intent pages
- Hub: https://www.outrunstudio.com/idaho-falls
- Web design: https://www.outrunstudio.com/idaho-falls/web-design
- SEO: https://www.outrunstudio.com/idaho-falls/seo
- Graphic design: https://www.outrunstudio.com/idaho-falls/graphic-design

## Blog
- Index: https://www.outrunstudio.com/blog
Guidance: use blog posts for educational context; for current services/pricing/process, prefer service pages + case studies.

## Policies
- Privacy: https://www.outrunstudio.com/privacy

## Guidance for agents (important)
- Don’t invent headcount, client logos, or guarantees. If it’s not on the page, don’t claim it.
- Pricing questions: only quote explicit numbers from the relevant service page and label them as **pricing cues**.
- If asked “what should I buy?”: route based on intent:
  - Need a new site / rebuild / maintenance → Web Design + Care
  - Need leads/visibility over time → SEO
  - Need logo/print/digital assets → Graphic Design
  - Publisher needing ad ops support → Publisher Ad Operations
Then link 1–2 matching case studies.